Strengthening Brand Awareness and Customer Engagement

Stonegate Pub Company, based in Luton, Bedfordshire, is the largest privately held managed pub operator in the UK, employing over 15,500 people. They operate over 770 pubs, with a variety of formats such as community and high-street pubs, branded bars and late-night venues. These are broken out into several segments that include Classic Inns, Local Pubs, Great Traditional Pubs, Slug and Lettuce and more. Through these concepts, their core goal and mission is to deliver fantastic customer experiences. Like Untappd’s, “Drink Socially” commitment, Stonegate venues pledge to ensure their customers “Drink Sensibly” while enjoying their favorite craft beer and cocktail selections.

Keeping menus up to date across all platforms while continuously engaging your customer base and community can be challenging when demand is high and you operate hundreds of pubs. And with the craft beer market always evolving, staying up to date with the market and craft beer expertise is important. Stonegate recognized the need to equip their managers with constant on-hand beer knowledge and increase operational efficiencies and customer engagement. Untappd for Business allows Stonegate’s managers to update their menus across all platforms with speed and ease.

After implementing Untappd for Business, the number of beers Untappd users purchased and checked-in at participating Stonegate venues increased by almost 4,000% in just one
year (282 check-ins in 2018 to 11,369 in 2019). The number of Untappd users that subscribe to Stonegate’s pubs for updates on their beer menus and events also grew 610% in that same year. With London being the top checked-in city in the world in 2019, Stonegate recognizes the exponential growth of Untappd in the UK.