Case Study

Increasing Beer Sales by Building Brand Loyalty

Overview

Lagunitas Brewing Company has its roots in homebrew, but since its inception in 1993, the California-based brewery has become one of the fastest-growing craft breweries in the United States. With an ultimate goal of producing the number one IPA in the world, Lagunitas prioritizes its digital marketing strategy to better engage with consumers worldwide and grow brand exposure.

Challenge

Lagunitas Brewing Company has its roots in homebrew, but since its inception in 1993, the California-based brewery has become one of the fastest-growing craft breweries in the United States. With an ultimate goal of producing the number one IPA in the world, Lagunitas prioritizes its digital marketing strategy to better engage with consumers worldwide and grow brand exposure.

As a company, I dread to think how much time and money we spend updating craft beer and cask ale boards. Untappd allows us to update so much more quickly and easily and is helping us keep our customers informed and up to date on multiple platforms.
Nige More
Stonegate Pub Company

Solution & Results

Lagunitas Brewing Company has its roots in homebrew, but since its inception in 1993, the California-based brewery has become one of the fastest-growing craft breweries in the United States. With an ultimate goal of producing the number one IPA in the world, Lagunitas prioritizes its digital marketing strategy to better engage with consumers worldwide and grow brand exposure.

4,000%
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Beer Check-ins in 365 Days

Sponsored Badges

Lagunitas has been running highly successful badge campaigns with Untappd since 2015. They experience increased engagement, and fans spread awareness of the Lagunitas brand through sharing earned badges on Facebook and Twitter. Using Untappd’s badge analytics tool, they monitor metrics such as unlocks, demographics and more, all in real-time, making statistic reporting more efficient.

Every April, Lagunitas runs a multi-badge campaign to promote their limited release of triple IPA The Waldos’ Special Ale. Users can unlock from a series of three badges, each earned with different criteria, intended to inspire the spirit of a treasure hunt. The beer is only available on tap and in 6-packs for a limited time, encouraging consumers to seek out and check-in the beer while they can.

400,000
Badge Unlocks
100,000
Social Shares
430,000
Social Reach
47x
ROI

Sponsored in-app promotions

Lagunitas has been running highly successful badge campaigns with Untappd since 2015. They experience increased engagement, and fans spread awareness of the Lagunitas brand through sharing earned badges on Facebook and Twitter. Using Untappd’s badge analytics tool, they monitor metrics such as unlocks, demographics and more, all in real-time, making statistic reporting more efficient.

Every April, Lagunitas runs a multi-badge campaign to promote their limited release of triple IPA The Waldos’ Special Ale. Users can unlock from a series of three badges, each earned with different criteria, intended to inspire the spirit of a treasure hunt. The beer is only available on tap and in 6-packs for a limited time, encouraging consumers to seek out and check-in the beer while they can.

1,000
Impressions
4%
Click Rate
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Sponsored in-app promotions

Lagunitas has been running highly successful badge campaigns with Untappd since 2015. They experience increased engagement, and fans spread awareness of the Lagunitas brand through sharing earned badges on Facebook and Twitter. Using Untappd’s badge analytics tool, they monitor metrics such as unlocks, demographics and more, all in real-time, making statistic reporting more efficient.

Every April, Lagunitas runs a multi-badge campaign to promote their limited release of triple IPA The Waldos’ Special Ale. Users can unlock from a series of three badges, each earned with different criteria, intended to inspire the spirit of a treasure hunt. The beer is only available on tap and in 6-packs for a limited time, encouraging consumers to seek out and check-in the beer while they can.

4,961
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Beer Check-ins in 365 Days
100
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Beer Check-ins in 365 Days
200
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Beer Check-ins in 365 Days
300
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Beer Check-ins in 365 Days

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